The ideal frame

Simon Puschmann is an institution in car photography: the award-winning photographer and director works for the world’s most renowned car manufacturers.

We’re delighted that he has now not only used one of our products, but made it part of a set: The Maxi Panel! This modular system consisting of aluminium frames and various fabrics is characterised by high stability, easy handling and the lack of cross bars – ideal for transmitted light applications. The screwed frames don’t bend even at the largest dimensions, the surface remains flat even when suspended horizontally and the borders are smooth and clean.

The Maxi Panels are primarily used as diffusion and reflection screens in car and furniture photography. Simon Puschmann has integrated a 3 x 6 metre version as an active window in the shots for Toyota’s “Let’s go beyond” (link to video) campaign: Great, thank you very much! We look forward to further projects…

Photo: Simon Puschmann